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2022 - Present
Product Designer
Utravs - Mashhad, Iran
Collaboration with the Utravs application technical team to develop new and attractive features and improve the user experience of the app.
Cooperation as a product designer in the land transportation product development team in the field of tourism products.
Improving the user experience of the train product by interviewing users, usability testing and designing new wireframes.
Collaboration with design team for Utravs rebranding and brand development research in collaboration with the art director.
User experience research to start Utravs site redesign.
Improving the ux and ui of the application in cooperation with the PO and the app development team.
2022 - Present
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2021 - 2022
Product Designer
Badesaba Corporation - Mashhad, Iran
Responsible for creating a Design System through out the products.
Been part of a team that responsible for re-designing the main product(Badesaba) by analysing the data that been gathered by interviewing, competitive analysis, A/B testing, and usibility testing.
Communication with all related Product Managers and stakeholders to gather business requirements and close communicaton with developers in various task for implementing the best solutions for bsuiness problems.
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2019 - 2020
Web Master
Saran Market - Mashhad, Iran
Maintenance and development of a store site based on WordPress.
Resolve hosting and domain problems if needed.
Communicating with site customers and solving their needs.
Designing site banners and other marketing team needs.
Communication with SEO team and sales team in the company.
2020 - 2021
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2019 - 2020
UI/UX Intern
Roshdana - Mashhad, Iran
Assisted the UX Designers to Develop High Level Concepts for Projects.
Assisted in Architecting Proven Information Structures and Produce Product Prototypes.
Refined Design Techniques and Processes.
Participated in user research and interaction studies.
Translated user stories and business requirements into effective designs.
Designed sitemap, wireframes, prototypes and UI.
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2019 - 2020
Video Editor
Mazzehoio - Mashhad, Iran
Meeting with the director to determine production vision.
Reviewing raw material to determine the shot list.
Trimming footage and putting together the rough project.
Inserting dialog, sound effects, music, graphics, and special effects.
Creating the final cut for broadcasting.
2019 - 2020
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2018 - 2019
Sales Accountant
Parsis Gold - Mashhad, Iran
Managed accounts for long-term success.
Developed new sales opportunities.
Supervised representatives to ensure increased sales.
Tracked account targets.
About
SepidehSharifi
I'mA Product Designer
About
As a product designer with over 2 years of experience, I have worked with a wide range of companies, including tourism services, religious applications and information technology. I have developed expertise in user research methodologies and have extensive experience conducting user interviews, usability testing, and user surveys to gain insights into user needs and behaviors.
In addition to my design skills, I am an effective collaborator and problem-solver. I have worked with cross-functional teams to ensure that products are designed to meet both user needs and business goals.
Skills & Tools
Here Are Some of My Skills
Skills/ Tools
Product Design
- UX Design
- Visual Design
- User Research
- Interview with users
- A/B Testing
- Prototyping
- Interaction Design
Soft Skills
- Communication
- Teamwork
- Problem-Solving
- Attention to details
- Creativity
- Empathy
- Critical Thinking
- Emotional Intelligence
Tools
- Figma
- Adobe Xd
- Photoshop
- Illustrator
- Jira & Confluence
- Azure
- Miro
My Work
Read My Case
My Work
Automatic ticket purchase
The automatic ticket reservation feature is one of the attractive and widely used features in the field of tourism. We went through unique challenges to design the MVP version of this feature.
Exclusive train landings
Some users entered UTravs through Google search. In order to properly direct them to the train ticket results page, and to make it easier to choose and buy tickets, we decided to redesign the old landings of the site.
Train Ticket Redesign
The purpose of the train ticket redesign was to increase the readability of the texts, improve the user experience, create cross-selling between the company's products and make the corporate brand last in the minds of users.
Car transport in Utravs
Car transportation feature was designed to complete train product services for users and to create a suitable user experience while buying tickets. The feature was designed for both the Utravs website and application.
Charity, Badesaba App
For the redesign of the charity section in the Badsaba App, we've first examined the strengths and weaknesses of all apps with a charity section through competitive analysis.
Hablol-Matin website
The purpose of designing this site was to provide users with quick and easy access to the Hablol-Matin application and to familiarize users with the features and facilities of this application.
Badesaba CRM Panel
To design the communication panel with customers, first of all, meetings are held with the stakeholders of this panel unit, i.e. collection support, to understand their needs and challenges in registering and maintaining active tickets.
Monetics Case Study
This project started by examining the basic assumptions in the field of savings and financial planning. In this context, I designed questions to interview a small part of the target community. I conducted this interview with five people in person and online.
Badesaba Chrome Extension
To design the Badsaba chrome extension, we checked about 20 internal and external extensions and analyzed their features in the competitive analysis table.
Experiences
My Exciting Career Journey
Education & Licenses
Here Are Some of Achievements
Education & licenses
Education
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Bachelor's Degree
Shahrood University of Technology, Accounting -
Diploma
Math and Physics, Kashmar
Licenses
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Start the UX Design Process: Empathize, Define, and Ideate
Google - Aug 2022 -
Foundation of User Experience Design
Google - Jul 2022 -
Product Design Certificate
Amanj Academy - Jan 2022 -
Advanced UI/UX (Design System Expert)
Inverse School - Dec 2021 -
Certified UI/UX Design Specialist
Tehran ICT - Nov 2020
Others Saying
Hear From Others
Says
I know Sepideh for almost 7 years now and she has been a symbol of a true friend. Her discipline, ambitious, kindness, loyalty, etc. have always been a great thing to mention.
" — Rojin Nazari
Shipping Expert of Export Department @KalaDarya Co.
Sepideh is a great communicator, always open to feedback, and a collaborative team player. I have no doubt that Sepideh will continue to excel in her career as a Product Designer and make valuable contributions to the field. I highly recommend Sepideh Sharifi to anyone seeking a talented and passionate designer who consistently delivers outstanding results. She is a true professional and a valuable asset to any organization.
" — Mohammad Hosein Ghabasefidi
Mobile Application Developer @Utravs