Automatic ticket purchase
What I've done
Portfolio
Goals
- Designing a practical and special feature that only one of the competitors had this feature before.
- Achieving a favorable position in the tourism market.
- Making the process of buying tickets easier for users.
- Creating revenue for the company.
Challenges
- Limited time to bring the mvp version to the market.
- Absence of a complete and correct version of this feature in other competitors for analysis.
- Technical side challenges.
- Information architecture and management of many and different data of this feature.
Solutions
- Phasing the stages of feature development with the help of the application team to reach the initial version in a limited time.
- Preparation of feature user flows.
- Staging the steps of registering users' information to avoid confusion and make the steps easier.
- Conducting tests with a limited number of colleagues and creating different scenarios for testing in order to understand the pain points of users in the automatic reservation registration process.
- Creating numerous meetings with the technical team to coordinate and make the design team more aware of the technical challenges of this feature.
The automatic ticket reservation feature is one of the most attractive and widely used features in the field of tourism.
Despite this feature, users no longer worry about not finding tickets for their trip.
By registering an automatic reservation request by users and determining the travel period,
the amount of budget and the number of passengers, after charging the wallet,
the system intelligently registers and prepares the travel ticket online when the first empty capacity is found.
Clarifying the needs of the beneficiaries, investigating the problems of users in getting tickets and familiarizing
themselves with the tourism market were among the initial actions of the design team.
The design of this feature, as well as the "notify me" feature that informs about the increase in flight capacity,
is one of my most interesting experiences in the utravs design unit. Cooperation with the technical team and solving
the challenges that arise during the product development process made me grow and touch new experiences.
My Work
Read My Other Cases
My Work
Exclusive train landings
Some users entered UTravs through Google search. In order to properly direct them to the train ticket results page, and to make it easier to choose and buy tickets, we decided to redesign the old landings of the site.
Train Ticket Redesign
The purpose of the train ticket redesign was to increase the readability of the texts, improve the user experience, create cross-selling between the company's products and make the corporate brand last in the minds of users.
Car transport in Utravs
Car transportation feature was designed to complete train product services for users and to create a suitable user experience while buying tickets. The feature was designed for both the Utravs website and application.
Charity, Badesaba App
For the redesign of the charity section in the Badsaba App, we've first examined the strengths and weaknesses of all apps with a charity section through competitive analysis.
Hablol-Matin website
The purpose of designing this site was to provide users with quick and easy access to the Hablol-Matin application and to familiarize users with the features and facilities of this application.
Badesaba CRM Panel
To design the communication panel with customers, first of all, meetings are held with the stakeholders of this panel unit, i.e. collection support, to understand their needs and challenges in registering and maintaining active tickets.
Monetics Case Study
This project started by examining the basic assumptions in the field of savings and financial planning. In this context, I designed questions to interview a small part of the target community. I conducted this interview with five people in person and online.
Badesaba Chrome Extension
To design the Badsaba chrome extension, we checked about 20 internal and external extensions and analyzed their features in the competitive analysis table.