Goals and Challenges

- Increasing the readability of travel information, especially the date and time of train departure.
- Adding cross-selling for other company services and products.
- Creating a better user experience and permanence of the brand name in the minds of users.
- Encouragement to download the UTRAVS application.

Solutions

- Improving the user interface of the ticket in order to direct the eye towards the main and more important information such as the date and time of the train departure.
- Increased readability by improving the font and size of the texts compared to the original version of the raja ticket.
- Put the company logo and support contact information.
- Bolding the total price of the tickets, which does not have enough space and readability in the original version of the raja ticket.
- Hotel offer with a discount code for the user's desired destination, along with a QR code for easier access and a link for PDF versions.
- Encouraging to download the app by providing positive and useful features of the app along with a direct download link.

Raja train ticket design had special and unique challenges. Raja's strict rules for travel information and even how to place each data and information architecture in its specific section, the possibility of train passengers not accepting new and different designs due to getting used to old tickets, etc. were part of these challenges.

We had discussions with the railway authorities to remove any obstacles. We also received feedback from some of the users of the train product regarding the new design, which had a significant impact on the arrival of the final version of the ticket.